Omusubi is a popular fast food unique to Japan. Here, the freshly-cooked steamed rice is "hand-shaped" one-by-one with love while it is hot. The surface is firm, the inside is soft, and they are shaped softly to keep the rice grains intact. The finished product has an exquisite quality. Many people are surprised to see the large rice balls, 1.5 times the average size, lining up in the display case. Prepared from brown rice and white rice as the base, we offer a wide range of tastes, from simple salted rice balls to rice cooked with other ingredients and rice balls with the filling packed tightly inside. The most popular filling is "red salmon" with white rice as the base. We use natural red salmon that has been grilled carefully in our store. The soft rice blends perfectly well with the tasty filling inside the mouth. We also recommend the "Gonbei-yaki", a snack menu that uses rice flour. Please order daily miso soup and other dishes together, and enjoy the taste of Japan in the neighboring eat-in space. (*We have an English menu.)

A new hang out spot has opened at a tapioca drink specialty shop that is booming in Japan. The first branch of "Presotea" from Taiwan can be found on the 2nd floor of Seibu Shinjuku PePe. Here in Presotea, fresh tea leaves are extracted one cup at a time using a high-temperature and high-pressure machine (press machine) every time there is an order from a customer, which makes customers enjoy delicious tastes and slightly bitter aftertastes in addition to flavors and aromas. Customers can add various toppings of eight, from brown sugar tapioca, white honey tapioca, grass jelly, nata de coco, Aiyu jelly, agar boba, cheese cream, rich pudding. "Panda Milk Tea" is the regular menu here, in which brown sugar tapioca and white honey tapioca are used as the topping on a cup of Ceylon milk tea. Tapioca has a soft texture all the way through. We also recommend the "Pudding Milk Tea" served with a generous amount of creamy pudding. Other fashionable drinks that have been shared multiple times on social media, such as "Fresh Fruit Tea" and "Summer Berry Tea," are also trendy.

Located on the 25th floor of Shinjuku Prince Hotel, "Japanese-style Dining & Bar FUGA (風雅)" is a restaurant & bar that borrows the concept of harmony from "Tokyo GOHAN". Located at an extraordinary viewing spot on the top floor of the hotel where the city's buildings can be from the large glass windows. The outstanding view is breathtaking during both day and night.

Why not spend your time relaxing and enjoying lunch here? Our lunch recommendation is "The Sky Half Buffet". This is a value meal that lets you pick 2 main dishes, then enjoy as much food as you like at the buffet corner. It costs 2,800JPY (+service fee) and comes with an all-you-can-drink service for soft drinks. Our buffet corner has a wide variety of dishes, ranging from rice balls made of rice and salt, Japanese side dishes that are gentle to the body, to Wasanbon-made Japanese sweets, Warabimochi, Baumkuchen, seasonal fruits, all lining up at the desserts corner, making it difficult to decide what to have. Please enjoy elegant time at our hotel restaurant.

If you are shopping in Shinjuku and trying to find memorial souvenirs for your trip. Please drop by the "CAYHANE" at Seibu Shinjuku Pepe Store. It is a spacious store surrounded with lots of miscellaneous goods. Ethnic & Asian fashion and miscellaneous goods that are gathered from all over the world, lined up accessories and Chaihane original goods, exploring inside the store is fun enough. The recommended items here including lucky items such as a stylish Japanese Pattern Cloth Wallet or Tenugui, a pouch made of kimono fabric, belly band, figures of daruma and Manekineko and Netsuke (amulet). You will find them so cute that you would like to hold them in your hand. There are many items like Japanese patteren nail chips, which you should not miss. Please feel free to look around in the shop.

"Komeda Cafe" presents "Reverently made by Komeda Soft Shirokoppe" at Seibu Shinjuku Pepe Store. The Koppepan specialty store that provides white fluffy bread with a moist texture, sanwiched with the ingredients from the shop. It is a popular shop full of customers from morning to lunchtime and snack time, price ranges from 200 yen to 400 yen. Approximately 20 types of Shirokoppan with different snack and side dishes available and other seasonal limited products that forms a colorful showcase. The popularity ranking of Koppe snack is ranked as below, 1st place "Ogura Margarine", 2nd "Ogura Whip", 3rd "Grained Peanut", Okazu Koppe ranking is as (prepared side dishes) No. 1 "Chicken with Minced Egg", 2nd "Pork with Egg" , 3rd place "Mentaiko with Mayonnaise Potato Salad". Please refer them as reference during order. Whichever flavor you choose, do try and enjoy the exquisite compatibility of the tastiness & soft moist bread with different ingredients.

When you wish to purchase a new pair of glasses, or when something went wrong with your glasses during your stay in Japan, do not hesitate to come to "Zoff" - SEIBU SHINJUKU PePe Store. Located inside a fashion mall that connects directly with Seibu Shinjuku Station, and since our shop is visited by many foreign tourists who are staying at Shinjuku Prince Hotel, we also provide video translation services via tablet devices.

Zoff has a simple price setting. The price for a set including a frame and lenses either costs 5,000JPY, 7,000JPY, 9,000JPY or 12,000JPY (tax excluded). Furthermore, we provide a service that makes it possible to receive your glasses in 30 minutes at the shortest. Among all of our products, "Zoff SMART", a comfortable and durable eyeglass frame that are made of the latest lightweight plastics, and "Zoff PC CLEAR PACK", a package-type eyeware that reduces blue light from PC or smartphone and can be used right after purchasing, are especially popular. In addition, we also make collaboration items with magazine models as well as movie characters.

Shimamura musical instruments the duty-free shop located at Seibu Shinjuku Pepe Store.
In the spacious store are various items related to music instrument and music, from piano, string instrument, brass instrument, drum, acoustic guitar, electric guitar bass to digital musical instrument.

Having an assortment of nearly 200 acoustic guitars and electric guitar basses of over 400 brands, spacious electronic piano section and a 24 hour humidity controlled piano room. The microphone can be tried in the soundproof room, each of the guitar and acoustic guitar has a trial room, so you can choose your own instruments carefully. Musical score section containing wide variety is also popular. There are specialized staff in each corner to assist you when choosing your items. There is also a specialty shop "Digi Land Pro Shop" that satisfies digital product fans as well as classic brands, as well as musical instruments and special equipment.